As the 2020 Summer Olympics draw near, Tokyo is preparing to host the games for the first time since 1964. The Japanese capital has a long road ahead as construction continues on the New National Stadium, and they prepare to welcome millions of visitors to the city. One of the many responsibilities of the Olympic host country is to provide winning athletes with their gold, silver and bronze medals. While the metals used to manufacture these in the past have come from a variety of sources, Japan has turned to an unconventional source: e-waste.
Nearly 90 percent of Japanese municipalities have participated in collection programs that began in April 2017. During this two-year campaign, those living in Japan have dropped off used cell phones and other small electronic devices at certain sites. These have been collected and dismantled for precious metals, which are extracted and refined to manufacture the 5,000 medals required for the Olympic games. Nearly 50,000 tons of small electronics have been collected across the country, including approximately 5.07 million used mobile phones. In February, the program met its goals of 30 kilograms of gold, 4100 kilograms of silver, and 2700 kilograms of copper (gold medals are made from silver and only plated in gold). The program will end 31 March 2019.
This is the first time the awards will be made entirely from recycled materials, but one must wonder, why hasn’t this been done before? Japan’s initiative sheds light on the potential “gold mine” that exists within the millions of tons of e-waste disposed of each year worldwide. Phones, laptops, gaming consoles, and other electronics containing precious metals in their circuitry sit in landfills like a vein waiting to be struck, yet few companies take advantage of this resource. While one phone may contain only trace amounts of gold, Japan has proven that those traces add up.
The Japanese public’s enthusiasm for the initiative is not only due to the environmental benefits. Many people have expressed feelings of pride over donating their phones. The metals that once sat in their pockets will hang from the necks of the best athletes in the world. This brings a sense of public inclusion previous Olympics have lacked. In some way, every medal awarded is a win for Japan, regardless of their rank in an event.
Tokyo’s Olympics are also promoting sustainability in other ways. Recently, Japan’s Olympic team announced that it will wear uniforms made from recycled athletic textiles. Many of Japan’s top athletes have donated their old clothes for this endeavor. Both campaigns will cut costs for an expensive Olympics with a price tag once estimated at $30 billion.
EPC appreciates Japan’s efforts to create a more sustainable and environmentally-friendly Olympic games. As a company dedicated to responsible e-waste reuse and recycling, we hope this sets a precedent and encourages other nations to find more innovative ways to utilise their old devices. Perhaps Beijing could create a similar campaign for the 2022 Winter Olympics, or Paris will step up in 2024. Maybe the U.S., can follow Japan’s example when Los Angeles hosts in 2028 for the first time in 44 years. But whether or not our current devices are future Olympic medals, we can start looking at e-waste differently much sooner than that.
For more information about Tokyo’s e-waste recycling program, visit:
Tokyo 2020 Medal Project: Towards an Innovative Future for All